A social first campaign engaging DS Smith’s top clients in creating new and sustainable packaging solutions. DS Smiths packaging designers have already created over 1000 designs for millions of products geared towards reducing the use of problem plastic with the goal to find innovative solutions to advance to a more Circular Economy.
Unboxing video’s on steroïds
The packaging designers are unboxing several ingenious DS Smith packagings while telling what makes them so special. About the challenge to reduce the amount of plastics, how much waste this reduces and how this can benefit your product and how much money you could save. All the content runs like a small campaign on social media to create interest around the main circular ready campaign and raises attention for new possibilities.
